A suggestion by Barclays that “only” one in five iPhone owners will be willing to pay the rumored $1000+ price of the iPhone 8 has been countered by survey results showing the loyalty people feel to the Apple brand and ecosystem. The survey found that only 5% of iPhone owners expected to buy a Samsung next time. It also showed that iPhone owners have the highest loyalty of any smartphone brand.
I didn't pay $950 for my iPhone 7, so the increase is more than $50.