Around the Net

Under Armour Deal Allows UCLA Athletics To Enhance Marketing

Commuters on area freeways might have seen UCLA’s enhanced branding and marketing efforts less than a week before the team’s season opener against Texas A&M on Sunday. It’s all made possible by UCLA’s record 15-year, $280-million deal with Under Armour that includes a yearly $1-million outlay for marketing purposes, allowing the school’s athletic department to more than triple its previous marketing budget.


Read the whole story at Los Angeles Times »

Next story loading loading..