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Five Broadcast Nets Doing Brisk Upfront Business; Seeing 2-6% CPM Hikes; NBC Left Out So Far

The broadcast prime-time upfront marketplace moved at a steady, methodical pace last week, with five of the six networks writing significant business. ABC by press time last Friday had sold virtually all of its upfront inventory. CBS had written about half of its for-sale inventory, as had sibling network UPN, which is being sold in conjunction.

Read the whole story at Mediaweek, May 30, 2005 »

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