Around the Net
L.L. Bean Urges Consumers To Embrace The Great Outdoors
- Boston Globe, Thursday, September 7, 2017 8:04 AM
The century-old brand known for Yankee durability is putting a renewed focus on the fun of being outside as it tries to invigorate sales in a fast-changing marketplace. ‘‘Be an Outsider,’’ L.L. Bean is urging, in a quirky ad campaign starting this month that embraces its hunting and fishing traditions but emphasizes the outdoors as an accessible place to enjoy with friends and family.
