Commentary
Search Engines, Community Sites, and Special Occasions
- by Jack Loechner , Staff Writer @mp_research, August 5, 2002
| Top 10 Search Engines/Portals & Communities Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Yahoo! | 34,830 | 44.66 |
| MSN | 32,469 | 41.63 |
| AOL.com | 27,285 | 34.98 |
| 11,107 | 14.24 | |
| Lycos Networks | 7,502 | 9.62 |
| Netscape | 5,851 | 7.5 |
| AT&T | 4,874 | 6.25 |
| Classmates.com | 3,217 | 4.12 |
| Ask Jeeves | 3,029 | 3.88 |
| iWon | 2,924 | 3.75 |
| Demographics for Search Engines/Portals & Communities Category | ||
| Composition (%) | ||
| MALE | 47.3 | |
| FEMALE | 52.7 | |
| AGE | ||
| 2 - 11 | 3.9 | |
| 12 - 17 | 11.8 | |
| 18 - 24 | 8.6 | |
| 25 - 34 | 17.5 | |
| 35 - 49 | 31.5 | |
| 45+ | 37.0 | |
| 55+ | 17.3 | |
| 65+ | 6.6 | |
| Top 10 Special Occasions Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Americangreetings.com | 1,041 | 1.33 |
| USPS | 960 | 1.23 |
| Ups.com | 901 | 1.15 |
| Yahoo! Greetings | 834 | 1.07 |
| Hallmark | 611 | 0.78 |
| Blue Mountain | 559 | 0.72 |
| FedEx | 357 | 0.46 |
| SlyGreetings.com | 340 | 0.44 |
| Passionup.com | 297 | 0.38 |
| sendafriend.com | 284 | 0.36 |
| Demographics for Special Occasions Category | ||
| Composition (%) | ||
| MALE | 38.8 | |
| FEMALE | 61.2 | |
| AGE | ||
| 2 - 11 | 1.8 | |
| 12 - 17 | 10.6 | |
| 18 - 24 | 7.8 | |
| 25 - 34 | 18.5 | |
| 35 - 49 | 30.6 | |
| 45+ | 41.7 | |
| 55+ | 21.3 | |
| 65+ | 9.0 | |
Source: Nielsen//NetRatings
Audience Measurement Data
Week ending July 21, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.