Commentary
Looking For Money on the Internet
- by Jack Loechner , Staff Writer @mp_research, June 3, 2005
A deeper drill-down for financial News and Information on the Internet, including popular sites, demographics, advertisers, ad sizes and technical specifications.
Top 10 Online Financial News & Information
Destinations | ||
| Unique Audience (000) | Active Reach (%) |
Yahoo! Finance | 5,598 | 4.42 |
AOL Personal Finance | 4,929 | 3.89 |
MSN Money | 4,519 | 3.57 |
Dow Jones Online | 3,821 | 3.02 |
CNNMoney | 3,394 | 2.68 |
Forbes.com | 2,253 | 1.78 |
Reuters | 1,683 | 1.33 |
ConsumerInfo.com | 1,639 | 1.29 |
Motley Fool | 1,314 | 1.04 |
Bankrate.com | 1,079 | 0.85 |
Source: Nielsen//NetRatings NetView | ||
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Demographic Data for Financial News & Information Category Month Of April 2005 Us, Home And Work | |||
| Target | Unique Audience (000) | Audience Comp (%) |
Total |
| 44,814 | 100 |
Male |
| 27,068 | 60.4 |
Female |
| 17,746 | 39.6 |
Age | 2 - 11 | 579 | 1.29 |
| 12 - 17 | 1,632 | 3.64 |
| 18 - 24 | 1,297 | 2.9 |
| 25 - 34 | 5,183 | 11.57 |
| 35 - 49 | 17,131 | 38.23 |
| 45+ | 25,551 | 57.02 |
| 55+ | 13,118 | 29.27 |
| 65+ | 4,579 | 10.22 |
HH Income | $ 0 - 24999 | 1,932 | 4.31 |
| $ 25000 - 49999 | 8,416 | 18.78 |
| $ 50000 - 74999 | 11,456 | 25.56 |
| $ 75000 - 99999 | 8,806 | 19.65 |
| $ 100000 - 149999 | 8,239 | 18.39 |
| $ 150000+ | 5,186 | 11.57 |
| No Response | 778 | 1.74 |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media Industry, Finance & Economy Segment
Week ending May 15, 2005 US, Home and Work &nbs p; &n bsp;
Top 20 Advertisers | ||
| Impressions (000) | Share of all Impressions |
LowQuotes, Inc. | 43,237 | 24.4% |
Evergreen Credit Reporting, Inc. | 33,685 | 19.0% |
CountryWatch.com | 29,083 | 16.4% |
TheStreet.com, Inc. | 12,506 | 7.1% |
Entrepreneur Media | 12,418 | 7.0% |
Investor's Business Daily | 3,930 | 2.2% |
NeighborhoodLoan.com | 3,887 | 2.2% |
CompareInterestRates.com | 3,765 | 2.1% |
American LoanSearch | 3,683 | 2.1% |
Dow Jones & Company, Inc. | 3,372 | 1.9% |
SpendOnLife.com | 3,196 | 1.8% |
PayScale, Inc. | 3,151 | 1.8% |
infoUSA, Inc. | 2,683 | 1.5% |
Forbes, Inc. | 2,537 | 1.4% |
Salary.com | 2,412 | 1.4% |
Quote.com | 1,493 | 0.8% |
Schaeffer's Investment Research | 1,121 | 0.6% |
Phillips Investment Resources, LLC | 1,007 | 0.6% |
Bankrate, Inc. | 1,006 | 0.6% |
Electric Business Corporation | 915 | 0.5% |
Total | 177,070 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | ||
| Impressions (000) | Share of all Impressions |
Half banner | 37,103 | 21.0% |
Micro bar | 34,441 | 19.5% |
Non-standard | 32,568 | 18.4% |
Skyscraper | 18,916 | 10.7% |
Leader Board | 11,234 | 6.3% |
Full banner | 10,992 | 6.2% |
Vertical banner | 8,516 | 4.8% |
Medium rectangle | 7,996 | 4.5% |
Button #2 | 5,870 | 3.3% |
Wide skyscraper | 2,651 | 1.5% |
Rectangle | 2,025 | 1.1% |
Square | 1,786 | 1.0% |
Button #1 | 1,429 | 0.8% |
Large rectangle | 1,231 | 0.7% |
Square button | 168 | 0.1% |
Vertical rectangle | 135 | 0.1% |
Unspecified | 8 | 0.0% |
Total | 177,069 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
Inline | 174,838 | 98.7% |
Pop-Under | 2,061 | 1.2% |
Floating/Overlay | 107 | 0.1% |
Pop-Up | 62 | 0.0% |
Total | 177,068 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.