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Like The Gym, Costco Knows Most Members Won't Show Up

When many people join a gym, they do so with the best of intentions. They want to be healthier and get into better shape. Even as they rarely or never go, they stay members because they think someday they'll become regulars. Costco' works the same way. Members are lured in by the prospect of saving money, and even if they don't take advantage, they renew because they intend to in the future.


Read the whole story at USA Today »

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