Live online with paid social support, a new
public service announcement is touting UNICEF’s effort to bring the cause of education for every child to the fore.
“Future Genius,” created by partner Grey New York for UNICEF USA, features ambassador and actress Lucy Liu speaking about the many families worldwide who cannot afford to provide their children with a proper education.
She goes on to encourage people to donate a backpack, “Packed With Potential,” which is filled with everything a child needs to remain educated and empowered.
See the PSA here.