• by Ray Schultz , September 20, 2017

Pixlee, the provider of a content marketing platform, has formed a strategic partnership with Listrak, a specialist in multichannel personalization, to insert user-generated content into triggered emails.

Retailers can use the combined resources to enhance abandoned cart, post-purchase emails and other triggered messages with photos and videos from customers, the companies claim.

The service is now available only to shared clients such as TriSports, Lime Crime and Snake River Farms. 

Pixlee helps over 150 brands, including Kenneth Cole, Charlotte Russe and Levi's Jeans, serve user-generated content across their e-commerce channels, the firm says.

Listrak's Personalization Suite relies on machine learning and predictive analytics to send email campaigns based on behavioral data.

“Triggered email campaigns help marketers reach potential customers at opportune times with relevant content,” says Pixlee CEO Kyle Wong. “Personalizing triggered emails with real customer photos and videos contextualizes products and can greatly impact these campaigns' effectiveness.”

Wong adds: “For abandoned cart emails in particular, the scale of opportunity for retailers is massive. An estimated $4.6 trillion worth of merchandise will be abandoned in online shopping carts this year, 60% of which is potentially recoverable with highly personalized triggered email campaigns.”