Alysia Borsa is now Meredith Corp.’s first Chief Marketing and Data Officer.
In addition to her responsibilities as the executive vice president and Chief Data and Insights Officer, the new umbrella title means Borsa’s role will expand to lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s national media channels.
“With the accelerating change in consumer media consumption behavior and media planning and buying dynamics, today’s CMO arguably faces an increasingly complex set of opportunities and challenges,” stated Meredith National Media Group president Jon Werther.
Borsa said in a statement that the new position “will give me the opportunity to further leverage and integrate all of our data and insights into our overall marketing strategy and maximize impact for our clients.”
She joined Meredith in 2011 and has served in several executive roles, such as vice president of product for Meredith’s mobile web and tablet offerings.
Prior to joining Meredith, Borsa was a management consultant at Accenture, product marketing lead at Comcast and product and business development executive at Nokia.