Special Occasions, Flowers and Gifts Online
A deeper look at special occasion sites, demographics, advertisers and ad types and specifications.
Top Online Special Occasions Destinations Week ending May 8, 2005 US, Home and Work |
| Unique Audience (000) | Active Reach (%) |
U.S. Postal Service | 4,613 | 3.7 |
Ups.com |
4,042 | 3.24 |
1800flowers.com
| 3,105 | 2.49 |
Hallmark.com | 2,839 | 2.28 |
FedEx |
2,293 | 1.84 |
Americangreetings.com
| 2,038 | 1.63 |
FTD.com | 1,715 | 1.38 |
proflowers.com |
1,674 | 1.34 |
Egreetings.com | 1,450 | 1.16 |
Yahoo! Greetings | 1,418 | 1.14 |
Source: Nielsen//NetRatings NetView |
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Demographic Data for Special Occasions Category
Month of April 2005 US, Home and Work |
| Target | Unique Audience (000) | Audience Comp (%) |
Total |
| 47,784 | 100 |
Male | | 22,351 | 46.78 |
Female | | 25,433 | 53.22 |
Age | 2 - 11 | 642 | 1.34 |
|
12 - 17 | 2,282 | 4.77 |
| 18 - 24 | 1,819 | 3.81 |
| 25 - 34 | 6,643 | 13.9 |
| 35 - 49 | 17,142 | 35.87 |
| 45+ | 25,536 | 53.44 |
|
55+ | 13,078 | 27.37 |
| 65+ | 4,235 | 8.86 |
HH Income | $ 0 - 24999 | 2,738 | 5.73 |
| $ 25000 - 49999 | 10,650
| 22.29 |
| $ 50000 - 74999 | 12,902 | 27 |
| $ 75000 - 99999 | 8,862 | 18.55 |
|
$ 100000 - 149999 | 7,431 | 15.55
|
| $ 150000+ | 4,354 | 9.11 |
| No Response | 848 | 1.77 |
Source: Nielsen//NetRatings NetView |
Data on the Retail Goods & Services Industry, Flowers & Gifts SegmentWeek ending May
8, 2005 US, Home and Work &
nbsp; &nb
sp;
Top 20 Advertisers |
| Impressions (000) | Share of all Impressions |
Florists' Transworld Delivery | 445,267 | 34.7% |
1-800-FLOWERS.COM, Inc. | 294,084 | 22.9% |
Roll International Corporation | 266,962 | 20.8% |
Proflowers.com | 241,998 | 18.9% |
The Reader's Digest Association, Inc. | 13,190
| 1.0% |
American Greetings Corporation
| 4,167 | 0.3% |
RedEnvelope, Inc. | 2,559 | 0.2% |
KaBloom, Ltd. |
2,179 | 0.2% |
Hallmark Cards, Inc.
| 2,029 | 0.2% |
Florist.com | 1,211 | 0.1% |
Flower.com |
1,098 | 0.1% |
Petra Flowers | 707 | 0.1% |
GiftCertificates.com | 687 | 0.1% |
Yamanouchi Pharmaceutical Co., Ltd. | 645 | 0.1% |
Fresh Bloomers Flowers & Gifts, Inc. | 622 |
0.0% |
Growerflowers.com | 497
| 0.0% |
Phonenix Flower Shops | 441 | 0.0% |
Incredibly Edible Delites | 317 | 0.0% |
The Best To You |
299 | 0.0% |
OnlineFlowers.com
| 280 | 0.0% |
Total | 1,281,536 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Impressions (000) | Share of all Impressions |
Leader Board | 232,716 | 18.2% |
Medium rectangle | 202,712 | 15.8% |
Wide skyscraper |
177,810 | 13.9% |
Full banner | 167,221 | 13.0% |
Rectangle | 157,668 | 12.3% |
Half banner |
113,096 | 8.8% |
Non-standard | 103,840 | 8.1% |
Micro bar | 41,316 | 3.2% |
Skyscraper |
37,682 | 2.9% |
Square button | 26,267 | 2.0% |
Button #2 | 8,778 | 0.7% |
Button #1 |
6,319 | 0.5% |
Large rectangle
| 3,016 | 0.2% |
Vertical rectangle | 2,621 | 0.2% |
Square |
284 | 0.0% |
Vertical banner | 187 | 0.0% |
Total | 1,281,533 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
Inline | 1,266,154 | 98.8% |
Floating/Overlay | 14,036 | 1.1% |
Pop-Under |
1,098 | 0.1% |
Pop-Up | 245 | 0.02% |
Interstitial | 2 | 0% |
Total |
1,281,535 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |