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Q&A: Xerox CMO Discusses Brand Reinvention, 'Set The Page Free'

  • Forbes, Tuesday, October 24, 2017 7:41 AM

The platform uses marketing as a driver of brand reinvention. Its core objective is not to focus on the brand’s legacy connected with hardware and paper products, but to instead highlight the ways Xerox can serve clients who need assistance in straddling the real-life and virtual realms, while advancing innovations imperative to the future of work. The project brings together 14 creative talents including authors, poets and songwriters to collaborate on a book about the modern workplace.

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