Nielsen Releases D.C., Philadelphia Meter Data

  • June 7, 2005
Nielsen, which last week was forced to delay the rollout of its local people meters in Washington, D.C. and Philadelphia, Monday released a full month of May 2005 demographic viewing data from the new meters in those markets. Nielsen said the data indicated that the LPM samples are larger and more representative than the set meter samples they are replacing. -- J.M.
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