• by Larissa Faw , October 24, 2017

Reese Witherspoon continues her role as Elizabeth Arden's "storyteller-in-chief" in a new series of videos developed with digital agency Iced Media.

The latest videos explore the parallels between the actress’s own career and that of Elizabeth Arden. Using dynamic animation and graphic overlays, the videos juxtapose Witherspoon’s contemporary first-person narrative with the beauty brand founder’s photo archive to illustrate the brand’s history.

Have a look here.

The video campaign runs across Facebook, YouTube and Instagram.

Earlier this year, parent company Revlon bestowed Witherspoon with the "storyteller-in-chief" title to help shape EA's advertising and brand positioning and to signify that Witherspoon wasn’t just another run-of-the-mill  spokesperson.