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MLB Sponsor Spend Hits $892M

MLB has hit a record one-season mark, with sponsorship deals reaching a record $892 million in 2017. New deals included Coca-Cola as the league’s official soft drink, Nathan’s Famous, Old Dominion Freight Line and 5-Hour Energy. The increase also includes presenting sponsorship alliances for the playoffs and World Series including Camping World, Doosan, T-Mobile, W.B. Mason and YouTube TV.

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