MLB has hit a record one-season mark, with sponsorship deals reaching a record $892 million in 2017. New deals included Coca-Cola as the league’s official soft drink, Nathan’s Famous,
Old Dominion Freight Line and 5-Hour Energy. The increase also includes presenting sponsorship alliances for the playoffs and World Series including Camping World, Doosan, T-Mobile, W.B. Mason and
YouTube TV.
Read the whole story at NYSportsJournalism.com »