USA Today Network is rolling out a new look for its 110 brands across digital, print and social to unify its portfolio of local properties with a new design inspired by the USA Today brand.
The redesign aims to “provide a seamless experience” for USA Today Network’s audiences, according to the company. It was led internally by Matthew Urbanos, vice president of brand marketing, and his team of designers and illustrators
The USA Today Network was created by parent company Gannett in 2015 to bring together its local and national publications under one arm.
The redesign is “bringing the network together visually to showcase our reach to our readers, advertisers and partners," stated Andy Yost, CMO at USA Today Network and Gannett.
USA Today Network’s properties, which includes The Des Moines Register and the Milwaukee Journal Sentinel, will adopt two new custom typefaces, Unify Sans and Unify Serif, across print and digital.
On Monday, the Network debuted a new, unified layout to its print products, featuring a four-column grid structure.
Additionally, 30 local digital properties have new brand logos, incorporating USA Today's core blue color and blue "point" graphic. Reno Gazette Journal, for example, nowhas a blue point over the “j” and Knox News has the graphic at the end of its name.
The brands are also getting new "badges" that include symbolic elements of the community each news outlet represents, imposed over a round, blue background. Images range from a “Route 66” sign to a detail of a guitar.
The badges will be used as social-profile images, as well as in apps and branded materials.
The updates to the company's brands on digital will continue to
roll out into early 2018 for a majority of USA Today Network's local brands and across its social accounts.