Around the Net
McDonald's Attracts Budget-Minded Customers
- The New York Times, Wednesday, November 1, 2017 7:40 AM
McDonald’s is getting better at using budget-friendly menu items to attract customers to its franchise stores. Promotions including $1 beverages and the “McPick 2” value menu helped lift comparable store sales 6% globally in the most recent quarter. Budget offerings have helped bring customers to stores, where premium items, like the Signature Crafted sandwiches, could encourage people to spend more per visit.
