• by Kenny , Karin Searle , June 9, 2005

Jake just can't seem to find his Gameboy as he recounts his wacky weekend adventures with his dad and uncle to his school class in the May 23season finale of CBS's "Two and A Half Men."

This is just one of an ongoing series of featured product placements brought to you by MediaDailyNews and branded entertainment researcher iTVX. 

This placement was seen initially on UPN's hit reality show, "America's Next Top Model" May 18 and re-ran on May 21. In the season finale it came down to three model hopefuls, Naima, Keenyah and Kahlen, who competed in a Covergirl commercial and photo shoot. Covergirl cosmetics are seamlessly integrated into the plot as these girls show what it truly means to be a cover girl.

In celebration of 100 years of Las Vegas, the Monticeto Hotel and Casino gave away two new Toyota Avalons in the May 23 season finale of NBC's "Las Vegas." Viewers had the opportunity to see if they had the winning number for these cars by watching this episode.

Lucas and Brooke took a road trip to New York City in a Chevy Cobalt in the May 24 season finale of the WB's "One Tree Hill." Chevy, which sponsored the show, integrated the car into this episode in conjunction with an online "Road Trip" sweepstakes where viewers could enter to win their own Chevy Cobalt.

Carrie Underwood sang her heart out and walked away this year's American Idol but before she took away that honor, she and Bo Bice were awarded brand new Ford Mustang convertibles in the May 25 season finale of FOX's "American Idol."

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