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Bing Ads Show Exact Match Impression Share

  • Bing, Wednesday, November 8, 2017 12:38 PM

Bing advertisers now have a way to gain insights into how often their ads serve up for exact keywords.  Exact match impression share (EM IS) allows advertisers to see the percentage of impressions their advertisements receive for queries that match, exactly, the keywords in Bing Ads.  Existing IS metrics measure the percentage of eligible impressions marketers received for all searches. Claire Lee explains how to use the IS tool and find the exact match IS. 

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