McDonald’s lost -- or
depending on your perspective, won -- the post-Thanksgiving Twitter marketing crown with an early-Friday morning tweet garnering attention for what seemed like a faux pas: “Black Friday ****
Need copy and link ***”
The fast-food giant’s social marketing team recovered eight hours later with a tweet showing a NASA-like control room commander hoisting a cup of McCafe, and the punchline: “When you tweet before your first cup of McCafe… Nothing comes before coffee.”