
Trusted Media Brands, home to
iconic brands like Reader’s Digest, Taste of Home and The Family Handyman, announced record traffic on TrustedMediaBrands.com in October.
RD.com, the digital outlet of Reader’s Digest, boasted 8.5 million unique visitors, resulting in a 47% increase from the same month one year ago. Familyhandyman.com
reported a 39% increase over that same period with 5.5 million unique visitors.
The brands each recorded increased month-to-month traffic, as well, with RD.com showing an increase of
37% unique viewers, and Familyhandyman.com an increase of 66%.
The uptick in traffic coincides with Trusted Media Brands hiring of 60 members to its digital team, as the company
transforms to a “digital first approach.” Vince Errico, Chief Digital Officer, credits the company’s climb to its digitally inclined audience, including Millennials looking for
trusted information on health, DIY tips and personal style from an established brand.
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Trusted Media Brands as a whole reports more than 51 million unique views per month, with 75% of those
visitors using a mobile device to reach the website.
Bonnie Kintzer, President and CEO, Trusted Media Brands, stated the company will “continue to focus on leveraging our assets and
content in innovative ways to accelerate our digital growth.”
Kintzer also sees an opportunity for marketers to “share their brand stories” as the company “deepen(s)
[its] audience engagement on existing and emerging digital and social-media platforms.”