Brits aren’t the only ones checking out.
According to a new culture report from Box 1824, there is a whole generation heading for the exit door: the so-called GenExit, a post-Millennial generation whose apathy for all things precedent poses huge implications for marketers -- ultimately, the political kind.
A subsegment of so-called Gen Zers, the front-end is just entering voting age. And the implications of their disaffected view of establishments, raises questions for candidates and issues-oriented marketers seeking to rally a youth base.
“GenExit's realism and pragmatism is leading to a crisis of institutions as they are leaving schools and universities; leaving political parties (in favor of third-party affiliations); leaving religious organizations; and starting jobs with one foot out the door,” the report asserts.