• by Gavin O'Malley  @mp_gavin, December 12, 2017

Bringing a unique brand of digital experience, Aimée Lapic was tapped as Pandora's new Chief Marketing Officer.

She just spent 13 years at Gap Inc., where she served most recently as CMO for Banana Republic and the general manager of BananaRepublic.com.

That’s exactly the sort of experience that Pandora needs, according to president and CEO Roger Lynch.

While Banana Republic isn’t known as a digital powerhouse, Lapic did help the retailer achieve significant growth. Indeed, she oversaw paid social media and other digital-marketing programs that ultimately delivered a return on investment of more than 500%, according to internal estimates.

Lapic is joining Pandora at a critical time for the streaming music service. Earlier this year, Tim Westergren, the company’s cofounder,  stepped aside as CEO.

Pandora is also facing more competition from tech heavyweights, such as Apple, Google, and Spotify.

Missing analyst expectations, Pandora reported revenue of $379 million during the third quarter of the year. Active listeners (73.7 million) and listener hours (5.15 billion) also missed the mark during the period.

More troubling, the company said it sold few ads in the quarter, despite experiencing an increase in its average price per ad.

Prior to joining Pandora, Lapic held Gap Inc. leadership roles with increasing responsibility, including senior vice president and general manager of International Gap Outlet, where was credited with driving 20 consecutive quarters of growth.

Before Gap Inc., Lapic held senior roles at Providian (now Chase), internet startups Headlight.com (acquired by Cyber U) and iOwn.com (acquired by Citibank Mortgage), and spent time as a consultant for McKinsey & Company.