• by Steve McClellan  @mp_mcclellan, December 12, 2017

Jewelry marketer Pandora has selected Mindshare for North America media planning and buying duties, the companies have confirmed. 

The company spent $63 million on measured media in the U.S. last year according to Kantar Media. First-half 2017 spending was down sharply however to about $13 million versus $21 million for the same period a year earlier, per Kantar. 

The incumbent on the business was Mindshare sibling agency Maxus, which merged with MEC to form Wavemaker earlier this year. The merger presented a conflict as MEC handles media chores for Tiffany & Co. 

It was not clear if other agencies outside of GroupM competed for the business.