Ad/Marketing Execs Planning Zero Staff Cuts, But Tepid Hiring Too


The good news is that marketers and ad agency execs do not plan to eliminate staff in their organizations over the next six months. The bad news is that they don’t plan to add many either. Those are the findings from a semiannual poll of marketers and agency executives released this morning by exec recruiting firm The Creative Group.

Among those planning to hire, the No. 1 role is talent in content marketing, followed by brand management and digital marketing.

Media services ranks in the middle of the new hiring demand index, with 17% of those respondents citing plans to add media personnel.


Top Areas for Hiring*

Content marketing

25%

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Brand/product management

23%

Digital marketing

22%

Marketing research

20%

Copywriting

20%

Social media

19%

Customer experience

18%

Interactive media

18%

Print design/production

17%

Media services

17%

Public relations

14%

Creative/art direction

13%

Account services

13%

Web design/production

12%

Mobile design/development

10%

*Multiple responses permitted.

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