Regal Entertainment doesn't want all that popcorn falling over the place as moviegoers search for a seat after buying tickets for "The Dukes of Hazzard" this summer, so the company has tapped Theater
Advertising Solutions to help distribute a branded concession holder.
So, coming soon to a theater near you, as they say, is the MovieTRAY, which will debut at over 500 Regal theaters next
month alongside "War Of The Worlds," "Charlie And The Chocolate Factory," and yes, "The Dukes of Hazzard," among others. Several unnamed marketers are currently in discussion with Theater Advertising
Solutions to be the debut sponsor of MovieTRAY.
--D.K.