Around the Net

MoonPie Targets Millennials With Twitter Humor

The brand’s irreverent Twitter voice came about out of the good ol’ fashioned necessity to stand out and get Millennials to take notice. “Moon Pie is an iconic heritage brand, but had been really sleepy for a while,” says Dooley Tombras, executive vice president at the brand’s agency, The Tombras Group. “The business challenge was, while they run a healthy, profitable business, their sales had plateaued.”

Read the whole story at Fast Company »

Next story loading loading..