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Marketers Will Take Social More Seriously In 2018

Social media is finally evolving from shiny new toy to a serious tool for marketers, thanks to seeds planted in 2017 that more marketers are expected to reap a harvest from in 2018. As a result of increasingly sales-driven strategies, marketers may shift even more of their spending to social if social platforms prove more capable of driving business results than other channels in a brand’s arsenal.

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2 comments about "Marketers Will Take Social More Seriously In 2018".
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  1. Lee Beale from Crossmedia, December 22, 2017 at 8:51 a.m.

    "Prove more capable" - as long as we don't let the platforms themselves do the proving

  2. John Grono from GAP Research, December 22, 2017 at 4:53 p.m.

    I'm so old I remember when Marketing and Sales were different specialist functions.   Now it seems like more and more marketers have "increasingly sales-driven strategies".   Wither the brand?

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