Facebook: Not A Media Company, But A Controller Of News

Last week, Facebook made the controversial announcement that it would drop the “Disputed” tag from stories fact checkers found to contain false information. Instead, “Related Content” will appear around posts that seem suspicious or contain information that is outright false in an attempt to add context.

What the platform is really saying is it will no longer take responsibility for those stories that are clearly fake, making the rounds among its more than 2 billion users — and the damage caused in their wake.



For a company that insists its focus is tech, not media, the power it’s able to exert over the news landscape is alarming. Following the 2016 election, when claims against the platform accused it of contributing harmful and false news that swayed the election, Mark Zuckerburg, cofounder and CEO, doubled down by stating once again, Facebook is not a media company, and further, fake news isn’t harmful, citing only 1% of the news found on the site as fake.

Small numbers do not negate harm, as several intelligence agencies have pointed out. In an increasingly polarized political environment, they can cause irreversible damage.

Just a few weeks after the 2016 election, the site introduced its “Disputed” tag, teaming up with fact checkers across the globe to help debunk dubious articles. Fact checkers will continue to work with the site, but with a more nuanced approach.

Part of the problem with this new approach and the excuses being touted by the site, is Facebook’s relaxed response to bad journalism. In addition to doing less to account for the spread of dubious stories, the social network insists the algorithms are to blame for what people see and don’t see. 

According to the company, therein lies the proof it's not a publisher, but a distributor of other people's information. But, humans are the creators of those algorithms, and therefore, responsible for the information spread. 

As more people go to social media to get their daily news, what is a platform’s responsibility to its audience? How can a company like Facebook, paying millions a year to produce its own native content, not to mention soaking up over 20% of the digital ad market, continue to operate the status quo?

If the public cares about quality journalism and stamping out fake news, regardless of political affiliation, it’s going to have to put pressure on platforms like Facebook and others. It must demand these “tech” companies take responsibility for their share in the damage done by the fake media they circulate.

The future of journalism will be stronger for it. After all, the press has a constitutional charge: It is a watchdog to power. 

4 comments about "Facebook: Not A Media Company, But A Controller Of News".
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  1. Michael Margolies from Michael Margolies Photography & Design, December 29, 2017 at 10:07 a.m.

    Wow, Melynda Fuller writes an article about the virtues of the media and the responsibility of FB to be guardians of truth while peppering her article with twisted facts, leaving out important details and no mention of the journalism industry's responsibility and culpability in promoting, pushing, and distributing faux news. In short she wrote a piece about faux news and responsibility while herself putting out faux news.

    One of the reasons for the FB change is that after the knee-jerk reaction to label anything conservative, moral, or of Judeo-Christian values as faux or dubious it quickly realized that just like the Washington Post and NYT's its fact checkers were highly biased. Many stories all three of those organizations claimed to be faux news was not, and in fact just rhetoric, facts, and/or opinion they did not like.

    I know its hard for some liberals to swallow, but just because you don't like someone else's opinion does not make it untrue, unreportable or unworthy of publication. How sad that the author thinks only stuff she agrees with is worthy of journalism.

    The future of Journalism would be stronger if it stuck to facts, re-earned the trust of everyone, and dumped the propaganda and one-sided editorial style writing and censorship. Then it has the right and only then to be the watchdog of power.

  2. Paula Lynn from Who Else Unlimited, December 29, 2017 at 10:37 a.m.

    Absolute power corupts absolutely. fbeast trolls the absolute power ring.

  3. John Grono from GAP Research replied, December 29, 2017 at 5:42 p.m.

    Wow.   Michael Margolies posts a comment with no mention of what the fake news that Melynda Fuller put out was, and what important details she left out.   I await clarification.

  4. John McKinnon from FiskKit, December 31, 2017 at 9:12 p.m.

    Great article! The juggernaut that is Facebook... There is hope however; debunking news stories is a breeze now thanks to - A platform for civil, fact-based, and engaging discussions!

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