Internet Radio Listening Index Continues to Rise

Internet Radio Listening Index Continues to Rise

MeasureCast, Inc. reported that the Christian music format is finding a home on the Internet. The Educational Media Foundation (EMF) placed two stations in the MeasureCast Weekly Top 25 ranking of Web radio stations during the week of Aug. 12 - 18. K-LOVE and Air 1 stations, both Contemporary Christian Music stations in Sacramento, Calif., took third and sixteenth place respectively.

The MeasureCast Internet Radio Listening Index for the week of Aug. 12 - 18 rose four percent. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 145 percent. Since Jan. 1, 2001, the total time spent listening has increased 717 percent. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.

Demographic Highlights for the Week of Aug. 12 - 18

  • The peak listening day was Tuesday, Aug. 13, with 19% of all listening occurring on this day.
  • Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
  • 10% of the week’s listening took place over the weekend.
  • 27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 29% were younger than 25, and 6% were older than 55.
  • 69% of listeners were men; 31% were women.
  • In the U.S., 31% of listeners resided in the South; 31% in the West, 20% in the Northeast, and 18% in the Midwest. Top 10 Internet Radio Networks
    (Mon., Aug. 12, - Sun., Aug. 18, 2002)
    RankNetworkURLCume Persons
    1Clear Channel Worldwidewww.clearchannel.com262,039
    2Radio Free Virginwww.radiofreevirgin.com157,210
    3Warp Radio 109,719
    4Virgin Radio,067
    5Internet Radio Inc.www.internetradioinc.com194,494
    6StreamAudio www.streamaudio.com60,391
    9ABC Radio Networkwww.abcradio.com63,607
    10Educ Media Foundationwww.emfbroadcasting.com34,265

    The MeasureCast Weekly Top 10 Stations
    (Mon., Aug. 12, - Sun., Aug. 18, 2002)

    RankStationFormatCume Persons
    1Virgin Radio/1215 AM & 105.8 FM (London)Hot Adult Contemporary60,821
    2JazzFM/102.2 FM & 100.4 FM (London)Jazz73,495
    3K-LOVE Radio (Sacramento, Calif.)Contemporary Christian Music25,102
    4ESPN Radio (Bristol, CT)Sports Talk35,748
    5WQXR-FM/96.3 (New York)Classical26,416
    6RADIOIO (Internet-only)Adult Alternative40,872
    7KING-FM/98.1 (Seattle)Classical20,927
    8MEDIAmazing (Internet-only)Listener Formatted45,293
    9Radio Margaritaville (Internet-only)Classic Rock14,026
    10KNAC.COM (Internet-only)Pure Rock18,637

    Notes: Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.
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