Internet Radio Listening Index Continues to Rise MeasureCast, Inc. reported that the Christian music format is finding a home on the Internet. The Educational Media Foundation (EMF)
placed two stations in the MeasureCast Weekly Top 25 ranking of Web radio stations during the week of Aug. 12 - 18. K-LOVE and Air 1 stations, both Contemporary Christian Music stations in Sacramento,
Calif., took third and sixteenth place respectively.
The MeasureCast Internet Radio Listening Index for the week of Aug. 12 - 18 rose four percent. Since Jan. 6, 2002, the total time spent
listening to Web radio stations measured by MeasureCast is up 145 percent. Since Jan. 1, 2001, the total time spent listening has increased 717 percent. The index is a representation of the trend in
the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.
Demographic Highlights for the Week of Aug. 12 - 18
The peak listening day was
Tuesday, Aug. 13, with 19% of all listening occurring on this day. Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m.
Pacific and 5 p.m. Pacific. 10% of the week’s listening took place over the weekend. 27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 29% were
younger than 25, and 6% were older than 55. 69% of listeners were men; 31% were women. In the U.S., 31% of listeners resided in the South; 31% in the West, 20% in the Northeast, and 18%
in the Midwest. Top 10 Internet Radio Networks
(Mon., Aug. 12, - Sun., Aug. 18, 2002) | Rank | Network | URL | Cume Persons |
| 1 | Clear Channel Worldwide | www.clearchannel.com | 262,039 |
| 2 | Radio Free Virgin | www.radiofreevirgin.com | 157,210 |
| 3 | Warp Radio | www.warpradio.com | 109,719 |
| 4 | Virgin Radio | www.virginradio.co.uk | 82,067 |
| 5 | Internet Radio Inc. | www.internetradioinc.com | 194,494 |
| 6 | StreamAudio | www.streamaudio.com | 60,391 |
| 7 | SurferNetwork | www.surfernetwork.com | 34,003 |
| 8 | JazzFm | www.jazzfm.com | 73,495 |
| 9 | ABC Radio Network | www.abcradio.com | 63,607 |
| 10 | Educ Media Foundation | www.emfbroadcasting.com | 34,265 |
The MeasureCast Weekly Top 10 Stations
(Mon., Aug. 12, - Sun.,
Aug. 18, 2002)
| Rank | Station | Format | Cume
Persons |
| 1 | Virgin Radio/1215 AM & 105.8 FM (London) | Hot Adult Contemporary | 60,821 |
| 2 | JazzFM/102.2 FM & 100.4 FM (London) | Jazz | 73,495 |
| 3 | K-LOVE Radio (Sacramento, Calif.) | Contemporary Christian Music | 25,102 |
| 4 | ESPN Radio (Bristol, CT) | Sports Talk | 35,748 |
| 5 | WQXR-FM/96.3 (New York) | Classical | 26,416 |
| 6 | RADIOIO (Internet-only) | Adult Alternative | 40,872 |
| 7 | KING-FM/98.1 (Seattle) | Classical | 20,927 |
| 8 | MEDIAmazing (Internet-only) | Listener Formatted | 45,293 |
| 9 | Radio Margaritaville (Internet-only) | Classic Rock | 14,026 |
| 10 | KNAC.COM (Internet-only) | Pure Rock | 18,637 |
Notes: Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting
five minutes or longer during the reported time period.