• by Jack Loechner , Staff Writer @mp_research, August 27, 2002

Internet Radio Listening Index Continues to Rise

MeasureCast, Inc. reported that the Christian music format is finding a home on the Internet. The Educational Media Foundation (EMF) placed two stations in the MeasureCast Weekly Top 25 ranking of Web radio stations during the week of Aug. 12 - 18. K-LOVE and Air 1 stations, both Contemporary Christian Music stations in Sacramento, Calif., took third and sixteenth place respectively.

The MeasureCast Internet Radio Listening Index for the week of Aug. 12 - 18 rose four percent. Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 145 percent. Since Jan. 1, 2001, the total time spent listening has increased 717 percent. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.

Demographic Highlights for the Week of Aug. 12 - 18

The peak listening day was Tuesday, Aug. 13, with 19% of all listening occurring on this day.

Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.

10% of the week’s listening took place over the weekend.

27% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 29% were younger than 25, and 6% were older than 55.

69% of listeners were men; 31% were women.

In the U.S., 31% of listeners resided in the South; 31% in the West, 20% in the Northeast, and 18% in the Midwest. Top 10 Internet Radio Networks
(Mon., Aug. 12, - Sun., Aug. 18, 2002)

Rank	Network	URL	Cume Persons
1	Clear Channel Worldwide	www.clearchannel.com	262,039
2	Radio Free Virgin	www.radiofreevirgin.com	157,210
3	Warp Radio	www.warpradio.com	109,719
4	Virgin Radio	www.virginradio.co.uk	82,067
5	Internet Radio Inc.	www.internetradioinc.com	194,494
6	StreamAudio	www.streamaudio.com	60,391
7	SurferNetwork	www.surfernetwork.com	34,003
8	JazzFm	www.jazzfm.com	73,495
9	ABC Radio Network	www.abcradio.com	63,607
10	Educ Media Foundation	www.emfbroadcasting.com	34,265

The MeasureCast Weekly Top 10 Stations
(Mon., Aug. 12, - Sun., Aug. 18, 2002)

Rank	Station	Format	Cume Persons
1	Virgin Radio/1215 AM & 105.8 FM (London)	Hot Adult Contemporary	60,821
2	JazzFM/102.2 FM & 100.4 FM (London)	Jazz	73,495
3	K-LOVE Radio (Sacramento, Calif.)	Contemporary Christian Music	25,102
4	ESPN Radio (Bristol, CT)	Sports Talk	35,748
5	WQXR-FM/96.3 (New York)	Classical	26,416
6	RADIOIO (Internet-only)	Adult Alternative	40,872
7	KING-FM/98.1 (Seattle)	Classical	20,927
8	MEDIAmazing (Internet-only)	Listener Formatted	45,293
9	Radio Margaritaville (Internet-only)	Classic Rock	14,026
10	KNAC.COM (Internet-only)	Pure Rock	18,637

Notes: Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period.