• by Jack Loechner , Staff Writer @mp_research, August 27, 2002

Career Searching Outpaces Education 2nd Week in August

According to Nielsen//NetRatings data for the week ending August 11th, career building and job searching are the predominant sites in these categories, with women more aggressive. Entertainment looks like sports and games, but the demographics are clouded!

Top 10 Education & Careers Sites
	Audience (000)	Active Reach (%)
Monster.com	2,595	3.35
Yahoo! HotJobs	886	1.14
CareerBuilder	522	0.67
dictionary.com	411	0.53
umich.edu	317	0.41
University of Phoenix	280	0.36
Cornell University	273	0.35
University of Texas	255	0.33
k12.ca.us	248	0.32
University of IL, Urbana Champaign	231	0.3
Demographics for Education & Careers Category
	Composition (%)
MALE	45.4
FEMALE	54.6
AGE
2 - 111	1.5
12 - 17	10.0
18 - 24	10.9
25 - 34	22.6
35 - 49	32.7
45+	32.3
55+	12.6
65+	3.8 1
(note: These demographics do no meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result.)
Top 10 Entertainment Sites, excluding Adult Sites
	Audience (000)	Active Reach (%)
eUniverse	3,978	5.13
EA Online	3,533	4.56
ESPN	3,365	4.34
Windowsmedia	3,360	4.33
Yahoo! Games	2,698	3.48
Real.com	2,386	3.08
Yahoo! Sports	1,908	2.46
NFL Internet Network	1,774	2.29
MSN Zone.com	1,748	2.25
ABC News Digital	1,683	2.17
Demographics for Entertainment Category
	Composition (%)
MALE	52.4
FEMALE	47.6
AGE
2 - 11	4.9
12 - 17	13.9
18 - 24	9.2
25 - 34	18.9
35 - 49	30.6
45+	32.6
55+	14.2
65+	5.3

(note: Please note demographic data for the Entertainment category includes visitors to Adult sites.)Nielsen//NetRatings Audience Measurement Data Based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week ending August 11, 2002, US, Home