Procter & Gamble’s Olay is unleashing a Millennial-minded update to moisturizers in its key franchises: Regenerist, Total Effects and Luminous. L’Oréal Paris has caved to
consumer demand for natural ingredients with clinically proven efficacy, and is launching an anti-aging product that blends pro-retinol with an ingredient common in Chinese medicine. Unilever is
offering some firsts-to-mass, including a cleansing stick on St. Ives.
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