Top 10 Online Music Destinations

Week ending May 29, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

AOL Music

12,188

9.69

Yahoo! Music

11,334

9.01

iTunes

4,847

3.85

MSN Music

2,690

2.14

MTV Networks Music

2,528

2.01

BeMusic

1,578

1.25

A-Z Lyrics Universe^

1,160

0.92

Universal Music^

1,114

0.89

Sony Music

960

0.76

eBay Musical Instruments

923

0.73

Source:  Nielsen//NetRatings NetView

Demographic Data for Music Category

Month of April 2005 US, Home and Work

Target

Unique Audience (000)

Unique Audience Comp (%)

Total

61,903

100

Male

32,103

51.86

Female

29,800

48.14

Age

 2 - 11

2,290

3.7

 12 - 17

8,413

13.59

 18 - 24

4,155

6.71

 25 - 34

8,213

13.27

 35 - 49

20,823

33.64

 45+

25,344

40.94

 55+

11,857

19.15

 65+

4,020

6.49

HH Income

 $ 0 - 24999

3,755

6.07

 $ 25000 - 49999

13,987

22.6

 $ 50000 - 74999

18,275

29.52

 $ 75000 - 99999

11,478

18.54

 $ 100000 - 149999

9,129

14.75

 $ 150000+

4,494

7.26

 No Response

784

1.27

Source:  Nielsen//NetRatings NetView

Data on the Entertainment Industry, Music Albums Segment

Week ending May 29, 2005 US, Home and Work

Top 20 Advertisers

Impressions (000)

Share of all Impressions

Geffen Records

10,833

61.7%

Vivendi Universal S.A.

3,297

18.8%

Sony Corporation

2,250

12.8%

Pure Management Group

381

2.2%

Fat Possum Records

240

1.4%

Fueled By Ramen Records

181

1.0%

Darryl Worley

74

0.4%

Island Records

74

0.4%

Hybrid Recordings

35

0.2%

Time Warner Inc.

35

0.2%

Curb Records, Inc.

31

0.2%

EMI Group plc

25

0.1%

Dave Matthews Band

16

0.1%

Rosewood Recording Company

13

0.1%

Bertelsmann AG

10

0.1%

Scared Guy Music

10

0.1%

Viacom Inc

9

0.1%

Gigantic Music

9

0.1%

Flicker Records

5

0.0%

PaperChase Productions

5

0.0%

Total

17,569

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Medium rectangle

13,890

79.1%

Leader Board

1,387

7.9%

Unspecified

957

5.4%

Full banner

687

3.9%

Wide skyscraper

407

2.3%

Non-standard

95

0.5%

Skyscraper

60

0.3%

Large rectangle

26

0.1%

Half banner

22

0.1%

Button #2

16

0.1%

Square

8

0.0%

Rectangle

5

0.0%

Square button

4

0.0%

Button #1

4

0.0%

Total

17,568

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

17,540

99.8%

Interstitial

26

0.1%

Pop-Up

2

0.0%

Total

17,568

100.0%

Source: Nielsen//NetRatings AdRelevance