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Top Online Music Sites And Album Advertisers

Top Online Music Sites And Album Advertisers

A deeper look at music sites, advertisers, demographics, ad types and technical specifications.                               &nbs p;                       

Top 10 Online Music Destinations

Week ending May 29, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

AOL Music

12,188

9.69

Yahoo! Music

11,334

9.01

iTunes

4,847

3.85

MSN Music

2,690

2.14

MTV Networks Music

2,528

2.01

BeMusic

1,578

1.25

A-Z Lyrics Universe^

1,160

0.92

Universal Music^

1,114

0.89

Sony Music

960

0.76

eBay Musical Instruments

923

0.73

Source:  Nielsen//NetRatings NetView

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Demographic Data for Music Category

Month of April 2005 US, Home and Work

 

Target

Unique Audience (000)

Unique Audience Comp (%)

Total

 

61,903

100

Male

 

32,103

51.86

Female

 

29,800

48.14

Age

 2 - 11

2,290

3.7

 

 12 - 17

8,413

13.59

 

 18 - 24

4,155

6.71

 

 25 - 34

8,213

13.27

 

 35 - 49

20,823

33.64

 

 45+

25,344

40.94

 

 55+

11,857

19.15

 

 65+

4,020

6.49

HH Income

 $ 0 - 24999

3,755

6.07

 

 $ 25000 - 49999

13,987

22.6

 

 $ 50000 - 74999

18,275

29.52

 

 $ 75000 - 99999

11,478

18.54

 

 $ 100000 - 149999

9,129

14.75

 

 $ 150000+

4,494

7.26

 

 No Response

784

1.27

Source:  Nielsen//NetRatings NetView

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Data on the Entertainment Industry, Music Albums Segment

Week ending May 29, 2005 US, Home and Work

Top 20 Advertisers

 

 

 

Impressions (000)

Share of all Impressions

Geffen Records

10,833

61.7%

Vivendi Universal S.A.

3,297

18.8%

Sony Corporation

2,250

12.8%

Pure Management Group

381

2.2%

Fat Possum Records

240

1.4%

Fueled By Ramen Records

181

1.0%

Darryl Worley

74

0.4%

Island Records

74

0.4%

Hybrid Recordings

35

0.2%

Time Warner Inc.

35

0.2%

Curb Records, Inc.

31

0.2%

EMI Group plc

25

0.1%

Dave Matthews Band

16

0.1%

Rosewood Recording Company

13

0.1%

Bertelsmann AG

10

0.1%

Scared Guy Music

10

0.1%

Viacom Inc

9

0.1%

Gigantic Music

9

0.1%

Flicker Records

5

0.0%

PaperChase Productions

5

0.0%

Total

17,569

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Medium rectangle

13,890

79.1%

Leader Board

1,387

7.9%

Unspecified

957

5.4%

Full banner

687

3.9%

Wide skyscraper

407

2.3%

Non-standard

95

0.5%

Skyscraper

60

0.3%

Large rectangle

26

0.1%

Half banner

22

0.1%

Button #2

16

0.1%

Square

8

0.0%

Rectangle

5

0.0%

Square button

4

0.0%

Button #1

4

0.0%

Total

17,568

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

 

Impressions (000)

Share of all Impressions

Inline

17,540

99.8%

Interstitial

26

0.1%

Pop-Up

2

0.0%

Total

17,568

100.0%

Source: Nielsen//NetRatings AdRelevance

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