Commentary

Ages 25-54 Dominate Radio Listeners in April

Ages 25-54 Dominate Radio Listeners in April

Arbitron and comScore Media Metrix, , recently released the online radio ratings for April 2005. Listening to the online radio networks from Monday-Sunday 6AM - Midnight for Persons 25-54, was 3,687,000 persons or 67 percent of all persons during the March Survey Period. 

The April report rated America Online's AOL® Radio Network; Yahoo!® Music; Microsoft's MSN Radio and WindowsMedia.com and Live365 during an average broadcast week in the month of April.

Persons 12+ Average Weekly Audience

April 2005, 50 US States

 

Mon-Fri6AM-7PM

Mon-Sun 6AM-Midnight

 

Cume Persons

Avg. Qtr-Hr

Cume Persons

Avg. Qtr-Hr

Yahoo! Music

1,562,100

404,700

2,637,000

258,700

AOL Radio Network

1,010,800

149,200

1,823,800

103,300

MSN Radio and

WindowsMedia.com

 

479,800

122,100

656,000

71,800

Live365

361,500

65,000

539,900

40,800

Total:

3,307,200

741,100

5,531,400

474,700

Source:  comScore  Arbitron May 2005

Cume is defined as the number of different people who listen during a given daypart. Cume audience estimates for individual networks should not be added, because people who listen to more than one network will be counted twice.

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.