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Stupid Kids Eating Tide Pods Might Boost Sales

Tide dropped to its lowest consumer perception level in nine months after videos surfaced of teens eating the detergent, and yet consumers appear to be buying more of it. More consumers, 41%, would consider buying Tide the next time they were shopping for household items, according to YouGov BrandIndex, a market research site that interviews 4,800 people every weekday. Word of mouth is at its highest level in three years.

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