• by Danielle Oster , December 22, 2025

DoorDash launched a promotional sweepstakes campaign offering gift procrastinators the chance at a “Last Minute Rescue” from the delivery app.

Created in partnership with Gut Los Angeles, the social-media-driven “DoorDash Holiday Rescue” sweepstakes appeals to audiences whose gifts will be late due to shipping delays. Through the sweepstakes, running from Dec. 20-21, DoorDash offered a chance to win a “last-minute replacement gift” through the delivery platform.

DoorDash is promoting the effort across the brand’s social platforms, calling on audiences to comment on one its sweepstakes posts and use the hashtag “#HolidayRescueSweepstakes” to apply, prompting an automatic direct message. DoorDash will award up to $100,000 value in gifts to the sweepstake’s winners through promo codes and gift replacement links, announcing winners on December 22.

The sweepstakes doubles as a way to fuel engagement about people’s frustrations with shipping delays, promote the variety of items available on DoorDash, and position the platform as a better alternative to rivals relying on shipping -- and as the brand that “rescued” the holidays.

 “When that must-have gift doesn’t show up on time or a package doesn’t quite make the sleigh, DoorDash steps in to keep the magic on track. From beauty and tech to apparel and more, our holiday rescue is about getting the presents you need today – not in ‘two days,’” DoorDash Head of Brand and Creative Jennifer Richardi said in a statement.

“‘Last Minute Rescue’ is built on a simple truth: modern holiday stress is fueled by logistics, not lack of intention,” added Gut Los Angeles CCO Bruno Acanfora. “So instead of adding more holiday noise, we built something useful that shows up exactly when things start to fall apart.”

“Last Minute Rescue” builds on DoorDash’s brand positioning in the “No One Has To Know” holiday campaign it launched ahead of Thanksgiving last month. The campaign, running across long-form video ads, social media spots, and collaborative content with influencers, focuses on the difficulties of navigating last-minute holiday plan chaos. That campaign includes a 30-second “Last Minute Rescue” ad, which followed the story of a parent looking to replace a late bike delivery by Christmas.