Even fried chicken is getting a
glow-up for New Year’s 2026.
Late last week, KFC announced its BOGO 8 Piece Fried Chicken Bundle Bucket, which is only available to order by KFC Rewards members through the KFC app on
Dec 31.
To promote the special New Year’s Eve bucket, the brand teamed up with The Caviar Co., known for its sustainably harvested roes, and sparkling wine maker Luc Belaire, with posts
on social media that tapped into the high-low trend.
KFC noted that “fried chicken, bubbly and caviar have become the high–low pairing of the moment.”
“We're seeing a real appetite for playful, high–low food moments,” says Melissa Cash, KFC U.S. CMO. “As fried chicken and caviar take over social feeds, our BOGO buckets
give fans an easy, affordable way to try the trend at home. It's a fun reminder that great food doesn't have to be complicated to feel special.”
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KFC is not providing the caviar or wine,
only recommending that customers buy them separately.
However, the trio of companies gifted several online food and lifestyle creators with a New Year's Eve tasting bundle including all three
brands, which was described as “a high-low spread meant to delight and kick off a few celebratory moments of their own.”