The Budweiser Clydesdales are back, along with merch and a new TV spot and
cans, for the holidays.
The brand released its annual limited-edition holiday cans earlier in the season. These depict the Budweiser Clydesdales hitched and ready to complete a beer delivery,
set against a snowy winter background.
The Clydesdales then star in their own spot, seen here, which runs online and in select markets
nationwide. In the :15 ad, the horses are seen on their way to a delivery, with a voiceover stating, “Since 1876, the best holiday gifts always come in special wrapping.” The spot then
reveals the holiday cans.
“The Clydesdales have always symbolized what Budweiser stands for — tradition, heritage and bringing people together,” says Todd Allen, senior vice
president of marketing for Budweiser at Anheuser-Busch. “This year’s campaign continues that legacy, blending nostalgia with new ways for fans to connect with the brand during the most
wonderful time of the year.”
advertisement
advertisement
A social campaign on Instagram, seen here, also prominently features the Clydesdales and the new
cans in wintery scenes.
Now in its 46th year, Budweiser’s limited edition holiday stein is available online. for $30. The 2025 stein features the Clydesdales leaving the St.
Louis Brewery in a festive winter scene with gold trim, Budweiser branding, and "Since 1876" on the base. It also comes in a designer box with a certificate of authenticity.
The brand first
started manufacturing a yearly collectible stein in 1980. Some older, rarer versions now sell for over $200 on eBay.
Additional holiday Budweiser merch includes a holiday tin sign for $25,
which is a vintage-inspired “nod to Budweiser’s timeless place in American culture.” A Clydesdale crewneck sweatshirt sells for $65, and a Budweiser holiday baseball cap features a
slightly distressed look and sells for $30.