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How The CMO Role Has Changed

  • Forbes, Friday, February 16, 2018 8:04 AM

The creators of user-generated media and third parties — like bloggers and influencers — have greater influence on a company’s reputation than ever before. This means that the chief marketing officer has no choice but to broaden the role to encompass the latest trends and technologies. In the past, this role may have required advertising, brand management and market research. But now, marketers must wear many hats in order to win customers.

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