New data from Digimind, which tracks consumer sentiment, suggests that
the Doritos brand has taken a significant PR hit. By coincidence, the
firm was already tracking sentiment around
Doritos for the Super Bowl,
and it found that negative opinions about the brand spiked 138%
between the game day on Sunday and two days later—after the stories
about “Lady
Doritos” made the rounds.
Read the whole story at Fast Company »