Viral advertising is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. Viral is today's electronic equivalent of old-fashioned
word of mouth. It's a marketing strategy that involves creating an online message that's novel or entertaining enough to prompt consumers to pass it on to others spreading the message across the Web
like a virus at no cost to the advertiser.
Read the whole story at USA Today, June 22, 2005 »
