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Barneys Aims To Reinvent Luxury Marketing For Younger Shoppers

Luxury stores had been feeling tremors for several years as shoppers began to search for their Saint Laurent and Balenciaga goods online, but 2017 was a wake-up call. There’s good reason to pursue young shoppers. They are driving the luxury market, which bounced back last year after shrinking in 2016. A study by Bain & Co. said 85% of the growth in the luxury market last year came from consumers age 35 and younger.

Read the whole story at Wall Street Journal »

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