Procter & Gamble faces two new dangers in 2018 amid the stock market turmoil of the past few weeks: rising interest rates and a broader investor sell-off of shares in consumer
product makers. P&G's stock has dropped to lows not seen since 2016. Weeks after calling a truce with hedge fund investor and now incoming board member Nelson Peltz, P&G's shares are down more
than 12% so far this year.