Jeep’s history of innovation and distinctive style has earned it legions of loyal car buyers throughout its existence. Now, the beloved brand has garnered official status with a “2018 Cult Brand” notice from The Gathering (Society of Cult Brands). Eight brands were singled out by The Gathering including Gatorade, Vans, the charitable organization: water, PlayStation, Snickers, Beats by Dr. Dre and Jack Daniel’s Tennessee Whiskey.