• by Joe Mandese , February 27, 2018

Chloe Kim, Shaun White and Adam Rippon scored social media gold, boosting their social media fan base by Olympian levels.

Kim ranked No. 1 among the U.S. Olympic athletes tracked by ListenFirst for the U.S. Olympic Committee, picking up more than 900,000 new fans across the major social media platforms (Facebook, Twitter, Instagram, YouTube), with the largest boost coming from a 60% expansion of her Instagram fans.

Scranton native, Adam Rippon was actually the No. 1 most talked about athlete in the Winter Games, with more than 450,000 mentions of Rippon across social platforms since the start of the games.

Gus Kenworthy also topped the conversation leaderboard with more than 266,000 mentions.

Snowboard legend Shaun White kept his lead on both snow and on social, coming in with the top two posts (see here and here) among all content posted by competing athletes at Pyeongchang.

Overall, the combination of Team USA and all Winter Olympic athletes brought in a combined 32 million potential impressions, up 23% since before the Winter Games started.