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Ikea To Maintain Investment Drive

  • CNBC, Monday, March 12, 2018 8 AM

Ikea, the world's biggest furniture retailer, will maintain or raise already high levels of investment in coming years as it adapts to fast-changing shopping habits, its new CFO said. In a strategy shift, privately held Ikea is starting to add city-centre showroom formats to entice new generations, while also further developing its online store to stave off competition from internet giants including Amazon.

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