Two JetBlue Airways executives who have served in an interim capacity have been elevated to the top marketing and communications positions.
The company announced it has promoted Elizabeth Windram to be its new vice president, marketing. Windram will lead JetBlue’s brand strategy, including advertising, content and social media, digital marketing, regional marketing, loyalty and product development, and report to Marty St. George, JetBlue’s executive vice president, commercial.
“Elizabeth’s passion for the JetBlue brand is matched only by her commitment to our customers, crew members, and communities,” St. George said in a release. “As we continue to grow our business, we’ll look to Elizabeth to ensure we remain true to our roots while challenging us to keep innovating and getting better every day.”
Windram replaces Jamie Perry, who departed the company in September, to become head of North American eCommerce marketing at PepsiCo. She has served as JetBlue’s director, brand and advertising for the past two years. Previously Windram spent seven years at E&J Gallo Winery where she led brands including Barefoot Wine & Bubbly.
Doug McGraw was appointed to be the company’s vice president, corporate communications. He replaces Nancy Elder, who left the company in August to become chief communications officer at Mattel, Inc.
McGraw will oversee the company’s communications strategy, including internal communications, media relations, reputation management, social media and financial communications. He will report to Robin Hayes, JetBlue’s president and CEO. McGraw previously served as JetBlue’s director, corporate communications for the past three years leading external communications, reputation management, and operational crew member communications. Prior to JetBlue, he was senior vice president and partner in the New York office of FleishmanHillard.