comScore: Smart Speakers Represent New Threat To Brand Loyalty

One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing theirs. According to just-completed research from comScore, smart speakers represent a new threat to brand loyalty.

Among the findings: smart speakers recommended a brand other than …

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1 comment about "comScore: Smart Speakers Represent New Threat To Brand Loyalty".
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  1. Larry Wiken from WIKEN INT"L, March 14, 2018 at 7:03 p.m.

    Thanks Joe- Excellent report using objective research.
    if you are interested I’d like to show you and your audience a product we call VoicZimg that focuses on customer’s preferred store banner and brands. In our case when a consumer asks for detergent they receive Tide, their preferred brand. Our developers are informed by experienced marketers that know consumer dynamics and their preference for proven brands. 

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