One of the most important objectives for any brand is share of voice, but when it comes to smart speakers, brands may be losing theirs. According to just-completed research from comScore, smart speakers represent a new threat to brand loyalty.
Among the findings: smart speakers recommended a brand other than …
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Thanks Joe- Excellent report using objective research.
if you are interested I’d like to show you and your audience a product we call VoicZimg that focuses on customer’s preferred store banner and brands. In our case when a consumer asks for detergent they receive Tide, their preferred brand. Our developers are informed by experienced marketers that know consumer dynamics and their preference for proven brands.