In-game ad network Massive will start selling inventory in casual games through a deal with game and "advergame" developer Skyworks. The move marks a departure for Massive, which has so far
concentrated on the retail gaming market and its audience of young, hardcore players, most of them men. The company's expansion into casual games means enabling advertisers to target a broader
audience that includes children and older adults, including women.
Read the whole story at Clickz, June 28, 2005 »