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Massive's In-Game Network Gets Casual

In-game ad network Massive will start selling inventory in casual games through a deal with game and "advergame" developer Skyworks. The move marks a departure for Massive, which has so far concentrated on the retail gaming market and its audience of young, hardcore players, most of them men. The company's expansion into casual games means enabling advertisers to target a broader audience that includes children and older adults, including women.

Read the whole story at Clickz, June 28, 2005 »

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