As Trusted Media Brands furthers its efforts in digital media, the company has announced the appointment of Zach Friedman as Chief Revenue Officer.
Previously, Friedman served as the vice president of digital sales and business development for Fox News Digital, where he oversaw digital sale and revenue across the Fox News and Business networks.
Under Friedman’s watch, revenue performance nearly doubled at Fox across combined channels, as he drove new partnerships and revenue streams with syndication, distribution, e-commerce and events.
Friedman has also lead digital sales operations both nationally and regionally at Zenith and Summit Media.
Bonnie Kintzer, President and CEO, Trusted Media Brands, stated: "Friedman is a strong leader who has a keen understanding of how to drive revenue across a portfolio of brands, products, and platforms." She cited his ability to "engage clients on multiple-media channels, as well as to lead brand teams to high performance will further strengthen our revenue growth."
Friedman’s hiring follows the appointment of digital media veteran Greg Coleman to Trusted Media Brands’ board of directors last month, signaling its investment in a digital future.The company, home to titles such as Taste of Home, Reader’s Digest and The Family Handyman, has quickly become a front runner in the digital arena. It is now in the top 30 of 2,000+ digital lifestyle networks, according to comScore, and recorded 62.7 million unique visitors in December 2017.